This project involved shooting two client testimonial videos in a single day, each highlighting the positive impact IKEA’s kitchen solutions had on the clients’ lives.
One video was filmed at a client’s café, where the IKEA kitchen setup had transformed the space into a more functional and stylish environment. The challenge came from shooting while the café was still running on a busy road, with a lot of external noise. The second video was filmed at the client’s home, where the focus was on the ease and convenience that IKEA brought to their kitchen transformation.
Both videos feature clients sharing their experiences, how IKEA made their kitchen renovation effortless, and how the brand’s products continue to improve their daily lives.
Team
Agency – Leo Burnett
Production House – The Stupid Collective (Vandana, Megha)
Producer – Maran
Director/DP – Akshay Pawar
Line Producer – Naidu
Production Manager – Basha
Editor – Susindran
DI Colorist – Nakul Padave
Production House – The Stupid Collective (Vandana, Megha)
Producer – Maran
Director/DP – Akshay Pawar
Line Producer – Naidu
Production Manager – Basha
Editor – Susindran
DI Colorist – Nakul Padave
#IKEA #Campaign #Filmmaking #Advertising #CreativeDirection #KitchenDesign #Cinematic
