This campaign for WhatsApp centers around enhancing the daily lives of users through seamless privacy features like Block and Report, Two-step Verification, and the Meta Verified Badge. Featuring four renowned comedians—Zakir Khan, Aakash Gupta, Gurleen Pannu, and Biswa Kalyan Rath—the campaign showcases how WhatsApp helps secure everything from morning routines to everyday interactions, offering users peace of mind and privacy.
Each artist brought their unique personality to the campaign, highlighting different features:
Zakir Khan demonstrated how easily WhatsApp helps block and report spammers while keeping daily conversations safe and fun.
Aakash Gupta showed how the Meta Verified Badge on WhatsApp makes trusted vendor interactions smooth, starting with the perfect cup of coffee.
Gurleen Pannu highlighted the importance of securing conversations with Two-step Verification, bringing extra layers of protection to chats.
Biswa Kalyan Rath added humor to the process of managing privacy settings, helping users understand how WhatsApp’s privacy features can level up their daily communication.
Role:
As the lead photographer for this multi-artist campaign, I was tasked with capturing each comedian’s distinct style while maintaining a cohesive visual narrative that tied together WhatsApp's key features. The shoot aimed to balance lighthearted humor with the serious message of privacy and security, resulting in a campaign that was both engaging and informative.
As the lead photographer for this multi-artist campaign, I was tasked with capturing each comedian’s distinct style while maintaining a cohesive visual narrative that tied together WhatsApp's key features. The shoot aimed to balance lighthearted humor with the serious message of privacy and security, resulting in a campaign that was both engaging and informative.
Team:
Producers: Kreeti Gogia & Divya Ganapathy
Executive Producer: Abhishek Mishra
Associate Producer: Kanishka Shankar
Photographer: Akshay Pawar
Photographer: Akshay Pawar
Line Producers: Umesh Hadke, Ravi Pandey
Production Designer: Anjana Rai
Art Director: Manoj Chaudhary
Costume Stylist: Mariyam
Makeup Artist: Rupesh
This campaign gave me the opportunity to collaborate with a stellar team and a lineup of talented comedians, blending humor and privacy into a visually compelling and relatable story for WhatsApp’s users.
